The Databaseof Which BuyerWords Win Deals.

Trigi turns your sales calls into proof of what wins, so you stop scaling guesses and start scaling success.

  1. 1UploadYour calls, plus your CRM. Zoom, Gong and Granola coming soon
  2. 2PullBuyers' exact Quotes, grouped into Themes
  3. 3See what winsWin rate, deal size and days to close
Try 50 free calls for 30 days →
  • 50 free calls for 30 days
  • No credit card
  • Results in minutes
Quotes → Themes → revenueIllustrative
“Every rep writes it from scratch.”Call 14
“We rewrite the same email all week.”Call 31
“New CRO wants a number by Q2.”Call 22
“If it’s not in the CRM, it’s dead.”Call 05
“It has to live inside Salesforce.”Call 17
Pain88 calls

Reps rewrite outreach

Win rate
46%
Trigger61 calls

New leader needs proof

Win rate
41%
Requirement73 calls

CRM-native or nothing

Win rate
38%
│ = your 24% average win rate
Closed-won
$2.4M
from deals where buyers raised these 3 Themes
1.8×Win rate
$52kAvg deal
Winning narrative

“Your reps stop rewriting, your new CRO gets proof, and it all lives in the CRM.”

Works with
Call uploads
Zoom · Gong · Granola (coming soon)
HubSpot
Salesforce
Quotes sorted into 7 buyer categories
The problem

Your buyers already told you what wins. It’s buried.

The answers are sitting in hundreds of recordings and a CRM full of closed deals. The old way is to listen and tag by hand. Trigi does it for every call, and ties each Theme to money.

The old way

Listen, tag, guess.

Someone pulls Themes by hand from a pile of recordings and docs. It takes weeks, and nobody can say which Themes made money.

Discovery – Acme.mp458:12 · unwatched
Q3 win-loss notes.docx14 pages · 2 months old
call_tags_FINAL_v6.xlsx412 rows · 3 tagging styles
Demo – Northwind.mp444:30 · unwatched
Messaging offsite.pptx“buyers care about ROI?”
3 weeks to tag 400 calls.
Still no link to revenue.
The new way · with Trigi
Illustrative

Upload your calls. Get Themes tied to revenue.

Trigi reads every call, keeps the exact Quotes, breaks them into Atoms, groups Atoms into Themes, and joins Themes to your closed-won deals.

Your tools
Call uploads
Zoom · Gong (soon)
HubSpot
Salesforce
Quotes
“We rewrite the same email all week.”Call 31 · 08:12
“New CRO wants a number by Q2.”Call 22 · 03:58
“If it’s not in the CRM, it’s dead.”Call 05 · 14:47
Themes
Pain88 calls

Reps rewrite outreach

Trigger61 calls

New leader needs proof

Revenue
Closed-won with these Themes
$1.2M
46%Win rate
$52kAvg deal
41dTo close

The pile on the left is recordings and notes with no link to revenue. The panel on the right is those same calls as tools, Quotes, Themes, and closed-won revenue.

How it works

Paste a call. Watch it roll up to revenue.

Paste a transcript or use the sample call. This preview runs in your browser. Upload your calls and connect your CRM, and Trigi does the same across every call, every account, every closed deal. Zoom, Gong and Granola connectors are coming soon.

Analyze this call

Sample call. Nothing is uploaded and no model is called. Revenue is a sample.

One call → 3 quotes → 3 atoms → 3 themes → revenueIllustrative
1 Quotes
“Every rep writes it from scratch.”00:42
“New CRO wants a number by Q2.”03:58
“If it's not in the CRM, it's dead.”14:47
2 Atoms
PainReps write outreach from scratch
TriggerNew exec needs revenue proof
RequirementMust live in the CRM
3 Themes
Pain88 calls

Reps rewrite outreach

Trigger61 calls

New leader needs proof

Requirement73 calls

CRM-native or nothing

4 Money
Win rate with these themes
46%vs 24% avg
$45k avg deal
23 won · 34 days to close
Try 50 free calls for 30 days →
01 · QUOTESExact words, with timestamps.

Every claim links back to the moment in the call.

02 · ATOMSOne idea each, in 7 categories.

Trigger, pain, current approach, desired outcome, requirement, objection, blocker.

03 · THEMESAtoms that repeat across accounts.

Counted by calls and accounts, filterable by role, industry, deal size.

04 · MONEYThemes joined to your CRM.

Closed-won, win rate, deal size and time to close for every Theme.

What you can do with it

Put winning themes to work.

Same themes, six jobs. Pick one and Trigi hands you the output, with the quotes and revenue behind it.

ToVP Sales, Series B fintechSubjectYour reps rewriting the same email
Hi Dana, most sales teams we talk to say every rep writes it from scratch. With a new CRO who wants a number by Q2, that’s expensive.

Trigi shows which buyer words show up in your closed-won deals and puts them in every sequence, right inside your CRM.

Worth 20 minutes next week?
Built from themes:Reps rewrite outreachNew leader needs proofCRM-native or nothing
Themes in this email Illustrative
$1.2M
closed-won · fintech · deals over $40k
46%Win rate
$52kAvg deal
34dClose

See your winning Themes this week.

50 free calls for 30 days. No credit card. Connect your CRM to tie Themes to revenue.

Try it free →